There's a lot of talk about doing things differently, leveling the playing field with a return to ethics and equality for all. We don't simply talk about it, we practice it every day; it's the hallmark of our success. You see for us it's not about continuing along traditional methods of business, it's about creating new methods that better fit the marketing demands of today. We grew tired of all the talk we'd heard over the years and decided to do something about it. We decided that the work and the relationship needed to once again be the focus. And we found there was plenty of talent out there that felt the very same way. We recognize that each of our clients is unique and requires a partner that develops an approach that best suits them, rather than us. We are a talented group of people who understand that the landscape continually changes, and we must evolve to meet the challenges of tomorrow.