Boris Etchin
Chief Technical Officer

Every agency these days needs a tech guy. A guy who dreams in code. For WE, Boris is our guy. He practically wrote the book on development, leading the way from the very start as a self-styled programmer/designer computer junkie guru. His mantra is simply; "if you're going to work with computers for a living, better know them back to front". He bought his first computer in 1992, learned HTML and never looked back. For him coding is simply another way to communicate — and he's fluent in all the languages.

As CTO Boris brings the punch to our digital enterprise and is a consummate professional who knows no boundaries. In the most simple of terms—he doesn't take no for an answer and he's always one step ahead. He's contributed to the success of some of our most recognizable clients including Aravo, T-Mobile, Microsoft, Intuit, Asset Management Ventures, GreenerDM, AT&T/Cingular, PG&E and Virgin Galactic.

The digital universe just got a bit smaller.

'When your work speaks for itself, don't interrupt.'